Potocco D&D

The Design & Development team is the creative core of the company: an interdisciplinary group led by Alice Potocco that combines aesthetic vision with technical expertise to transform ideas into tangible products. Working across form, function, and innovation, the team oversees every stage of the design process. Through material research, experimentation, and close collaboration with all company departments, it ensures coherence, quality, and feasibility. It is the driving force that translates insights and opportunities into design solutions capable of strengthening brand identity and enhancing the user experience.