Potocco makes its debut at 3 days of design in Copenhagen

Potocco makes its debut at 3 Days of Design, the international festival that turns Copenhagen into a diffuse stage dedicated to contemporary design every June. For the 2025 edition, the brand's pres-ence is positioned in the collective organized by White Label Project, with an installation that puts Italian aesthetics in dialogue with Northern European sensibilities, offering an experience of beauty, welcome and harmony. Alongside a selection of international brands active in design and craftsman-ship, Potocco signs the interior of the space at 6 Amaliegade Street with a series of furnishings that combine elegance, comfort and formal research.

In perfect dialogue with the Danish spirit, the pieces chosen evoke the softness of gesture and attention to detail: the Jade collection, with its enveloping forms, designs relaxing environments through the lounge, the new coffee table with orange-colored glass top, the sofa and the dining armchair. The same formal sweetness is found in the Double L Glaze coffee table in an indoor version, offered in Honey finish. Next to them, the Velis Hug collection, consisting of dining chair and armchair, meets the refined simplicity of Graphic: table, writing desk and side table. Completing the set-up are Pages bookcases in the version with mirrored shelves, the E Claire mirror, the iconic Softy armchair, and the Hishi coffee table, both sculptural and delicate. Outside, the minimalist elegance of Solar and Ola seating, combined with OTX side tables, continues to design spaces of harmony, where design meets northern light.

The exhibit, which can be visited from June 18 to 21, 5 PM to 9PM, will host a vernissage on Thursday, June 19, an invitation to discover and experience design as a sensory experience, among shapes that speak the language of comfort and materials that tell stories of savoir-faire.