Potocco at Salone del Mobile.Milano 2023

Architectural suggestions, a delicate, Mediterranean palette and a living philosophy inviting to lightness: on the 2023 edition of the Salone del Mobile, Potocco presents the new projects and new collections exhibiting within a setting with a sophisticated and ambitious yet welcoming aesthetic. Specialized in the production of indoor and outdoor furniture for residential and hospitality projects, the company prides a century-old manufacturing history and a constant presence at the Milan design fair, being one of the founding members in 1961.

New products and collection expansions highlight the company's woodworking know-how and testify to an increasingly concrete commitment to sustainable production that starts with the selection of raw materials that reflect Potocco's mission and ethics.

As a 2023’s anticipation, Potocco presents a preview of the Shape coffee tables’ collection, signed by STORAGEMILANO, confirming the collaboration with the architecture and design studio founded in Milan in 2002 by Barbara Ghidoni, Marco Donati and Michele Pasini.  

The coffee table family is characterized by a square-shaped glass top that reveals the play of geometries of the solid wood base.  As distinctive feature of the project, the structure, composed of rectangles that meet to form a helix, is fixed by bronzed brass metal joints to further embellish its design. The wooden profiles, handcrafted with masterful care, highlight the company's expertise in processing this material.