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News 2023 / 04 / 21

Potocco - Salone del Mobile 2023

Hall 7 / L15-M12

Architectural suggestions, a delicate Mediterranean palette and a philosophy of living that spreads lightness: on the occasion of the 2023 edition of the Salone del Mobile, Potocco presents new projects and new collections in a sophisticated and ambitious but welcoming environment. Specialized in the production of home and contract furniture, the company boasts a history of centuries of manufacturing experience and a constant presence at the Milan design fair, of which it was one of the founding partners in 1961.

The new products and extensions of the collection highlight the company’s know-how in woodworking and testify to an increasingly concrete commitment to sustainable production that starts from the choice of raw materials that reflect the mission and ethics of Potocco.

In anticipation of the new 2023, Potocco presents a preview of the Shape coffee table collection designed by STORAGEMILANO, confirming the collaboration with the architecture and design studio founded in Milan in 2002 by Barbara Ghidoni, Marco Donati and Michele Pasini.

The family of coffee tables is characterized by a glass top with a square shape that allows us to see the geometric effects of the solid wood base. The hallmark of the project is the very structure, which consists of diamond rectangles that meet each other to form a propeller, fixed by bronzed brass joints that embellish the design. The wooden profiles, made by hand with masterful care, highlight the company’s competence in the processing of the material.


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