Elegant shades and balanced lines: Potocco at the Salone del Mobile.Milano 2024

At the Salone del Mobile.Milano 2024, Potocco presented new products, collection expansions and best sellers in a setting of natural tones and sophisticated architectural details.

The installation project is signed by Studio Binocle, founded by Lorenzo Bini, under the Art Direction of Chiara Andreatti. An important change of pace for the brand, which envisions a compartmentalized and intimate view of living. The sensation of being in a domestic environment is blended with the balanced color combinations of the furnishings, including important new additions signed by Chiara Andreatti, Hanne Willmann, Mario Ferrarini, Park Associati, Stephan Veit and Victor Vasilev.