The art of woodworking: a story of excellence and tradition

Ancient woodworking techniques meet contemporary design, where artisanal mastery embraces innovation. Potocco presents a selection of luxury furnishings that enhance home spaces through the skillful use of fine woods.

In Potocco's collections, every detail is meticulously curated, from material selection to craftsmanship, creating refined forms that combine various shades, hues, and grains.

It all begins with the selection of the finest woods: ash, beech, oak, and canaletto walnut, accompanied by exotic woods like iroko and mahogany. Each plank rests patiently, naturally dried and carefully seasoned, becoming strong and resilient.

Every element must be perfect, ready to transform into timeless furniture. Our artisans, with their expertise and meticulous attention to detail, create furnishings that unite beauty and functionality, thanks to the handmade techniques we have practiced for over 100 years.

Keel, Minima, Memory, and Scheggia are collections that showcase a contemporary style, blending a wide range of techniques to create surprising visual and tactile effects, demonstrating Potocco's exceptional woodworking skills.

The Keel collection, by M+V, stems from research on the relationship between geometric rigor and organic sinuosity. The support elements are characterized by soft, sinuous shapes with a distinctive wood treatment.

Minima by Mario Ferrarini is a family of wooden seats that celebrates the pure essence of the material, highlighting its natural elegance. Ash wood is offered in a palette of elegant natural colors and vibrant, lively hues.

The Memory armchair, by Rodrigo Torres, is a tribute to traditional woodworking. Its solid ash frame makes it a versatile piece of furniture, ideal for any environment.

Scheggia, a perfect representation of Potocco's artisanal mastery, ideally takes shape from a continuous line where the design of the backrest, armrests, and tapered solid ash legs is dictated by the wood's natural grain.