POTOCCO \ ADV Campaign

One story: a family, a vision, a dream.

Potocco this year celebrates its 100^th anniversary and has decided to tell its true in a different way: original, unique and special.

With this ADV campaign, to celebrate and feast this unique and admirable goal, Potocco has decided to tell a story. Enough with the usual images taken from design magazines, enough with a clean, precise, perfect but impersonal catalog image.

Potocco tells its most representative products, speaks about its passion, that of a lifetime, for furniture, style and comfort.

5 images, one depending on the other, one consecutive to the other, telling how style and class are one, as a product is essential and unique, but that together with others creates a wonderful story that deserves to be told. With these images Potocco tells its story, tells the passion and the art of Made in Italy craftsmanship.