Potocco writes a new chapter for the brand and announces Rodolfo Agrella as Art Director

The year 2026 marks the beginning of a new phase for Potocco, one that focuses on the future while consolidating its cultural identity within the international contemporary design scene. In continuity with the history of the company, which was founded in 1919 and is now led by Antonino Potocco together with his daughters Alice and Marianna, the brand welcomes Rodolfo Agrella as its new Art Director. The year 2026 marks the beginning of a new phase for Potocco, one that focuses on the future while consolidating its cultural identity within the international contemporary design scene.

A Venezuelan architect based in New York, Agrella is the founder of RADS, a multidisciplinary studio specializing in art direction, interior, graphic, and product design. His work navigates the balance between rigor and storytelling, where color, light, composition, and contrast become tools for transforming complexity into a perception of natural simplicity.

A Venezuelan architect based in New York, Agrella is the founder of RADS, a multidisciplinary studio specializing in art direction, interior, graphic, and product design. His work navigates the balance between rigor and storytelling, where color, light, composition, and contrast become tools for transforming complexity into a perception of natural simplicity.