Collezione 2026: a dialogue between heritage and new perspectives

Photographed entirely within the company’s production facilities in Manzano, Potocco’s Collezione 2026 Catalogue presents the new collections in the very place where they come to life.

Under the artistic direction of Rodolfo Agrella, Beppe Brancato’s photographs, with the styling of Sonia Pravato, explores the brand’s manufacturing universe, celebrating the dialogue between craftsmanship and technological innovation while bringing the product back to the forefront.

Page after page, the catalogue retraces the company’s story from its foundation in 1919, weaving together heritage, design culture, and a contemporary vision. A journey that looks to its origins to project itself into the future, accompanying the transition to new generations.

Red serves as the guiding thread throughout the catalog. Deeply intertwined with Potocco’s identity, it once distinguished the prototypes preserved in the company archive and now returns to the forefront of the brand’s visual language. A symbol of continuity, connecting past, present, and future.

An invitation to step into the world of Potocco, where heritage inspires progress and continues to shape the path for generations to come.

Discover the new catalogue!